{"id":4859,"date":"2019-06-17T01:00:50","date_gmt":"2019-06-16T22:00:50","guid":{"rendered":"http:\/\/www.ufukonen.com\/tr\/?p=4859"},"modified":"2019-06-07T23:47:27","modified_gmt":"2019-06-07T20:47:27","slug":"streaming-dunyasindan-haberler","status":"publish","type":"post","link":"https:\/\/www.ufukonen.com\/tr\/streaming-dunyasindan-haberler.html","title":{"rendered":"Streaming D\u00fcnyas\u0131ndan Haberler"},"content":{"rendered":"

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Streaming servislerine ilk ba\u015fta \u00e7ok kar\u015f\u0131 \u00e7\u0131kanlar oldu. Farkl\u0131 farkl\u0131 ele\u015ftiriler yap\u0131ld\u0131. M\u00fczi\u011fi ucuzlatt\u0131\u011f\u0131n\u0131 savunanlar oldu. Streaming ile asla para kazan\u0131lamayaca\u011f\u0131n\u0131 iddia edenler oldu. Kalitesinden dolay\u0131 asla CD’nin rakibi ya da alternatifi olamayaca\u011f\u0131n\u0131 s\u00f6yleyenler oldu.<\/p>\n

Ben hep \u015funa inanm\u0131\u015f\u0131md\u0131r: \u0130nsanlar her zaman pratik olan\u0131 se\u00e7erler.<\/p>\n

Streaming dinleyiciler i\u00e7in \u00e7ok pratik \u00e7\u00fcnk\u00fc milyonlarca \u015fark\u0131ya istedi\u011finiz zaman istedi\u011finiz yerden ula\u015fmak m\u00fcmk\u00fcn. Ne fiziksel olarak ne de hard disk \u00fczerinde yer kaplam\u0131yor. \u00dcstelik ucuz, hatta bir noktaya kadar \u00fccretsiz.<\/p>\n

Bu sebepten dolay\u0131 ilk g\u00fcnden beri streaming servislerinin m\u00fczik end\u00fcstrisinin yak\u0131n gelecekte bel kemi\u011fini olu\u015fturaca\u011f\u0131n\u0131 iddia etmi\u015ftim.<\/p>\n

Yanl\u0131\u015f bir tahminde bulundu\u011fumu sanm\u0131yorum…<\/p>\n

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Streaming Gelirleri<\/h3>\n

M\u00fczik End\u00fcstrisine Bak\u0131\u015f adl\u0131 yaz\u0131 dizimin 6. b\u00f6l\u00fcm\u00fcnde 2014 y\u0131l\u0131nda d\u00fcnyada elde edilen dijital gelirlerin (download + streaming) ilk defa fiziksel gelirlere e\u015fit oldu\u011funu belirtmi\u015ftim. Daha sonraki y\u0131llarda da streaming, hem dijital gelirler hem de genel gelirler i\u00e7indeki y\u00fczdesini b\u00fcy\u00fck bir h\u0131zla art\u0131rmaya devam etti.<\/p>\n

IFPI’nin raporuna g\u00f6re 2018 y\u0131l\u0131nda d\u00fcnyadaki streaming gelirleri yakla\u015f\u0131k 7 milyar dolar\u0131 buldu.<\/p>\n

Universal Music Group, 2019 y\u0131l\u0131 i\u00e7inde streaming servislerinden (Spotify, Apple Music, YouTube vb.) g\u00fcnl\u00fck olarak 9.3 milyon dolar gelir elde ediyor!<\/p>\n

Goldman Sachs taraf\u0131ndan haz\u0131rlanan bir raporda 2030 y\u0131l\u0131nda streaming gelirlerinin 27.5 milyar dolara, reklam gelirleri ile birlikte 37.2 milyar dolara \u00e7\u0131kmas\u0131 beklendi\u011fi yaz\u0131yor.<\/p>\n

Streaming servislerinin a\u015fa\u011f\u0131ya do\u011fru giden d\u00fcnya m\u00fczik end\u00fcstrisini tekrar aya\u011fa kald\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6ylersek san\u0131r\u0131m abart\u0131 olmaz.<\/p>\n

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Streaming Sava\u015flar\u0131<\/h3>\n

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Gelirler b\u00fcy\u00fcd\u00fck\u00e7e streaming servisleri aras\u0131ndaki sava\u015f da k\u0131z\u0131\u015f\u0131yor. Asl\u0131nda sava\u015f \u015fu anda (audio streaming firmalar\u0131 baz\u0131nda) daha \u00e7ok Spotify ve Apple Music aras\u0131nda. Yak\u0131n zamanda Amazon’un da g\u00fc\u00e7l\u00fc bir cephe a\u00e7mas\u0131 bekleniyor.<\/p>\n

\u015eu anda lider herkesin tahmin edebilece\u011fi gibi Spotify. Ancak yak\u0131n zamanda dikkat \u00e7eken bir geli\u015fme oldu. Amerika’daki Apple Music \u00fccretli kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131, Spotify’\u0131n \u00fccretli kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131n\u0131 ge\u00e7ti.<\/p>\n

Reuters ve The Wall Street Journal’a g\u00f6re \u015fu anda Amerika’da Apple Music’in 28 milyon, Spotify’\u0131n ise 26 milyon \u00fccretli kullan\u0131c\u0131s\u0131 bulunuyor!<\/p>\n

Di\u011fer yandan t\u00fcm d\u00fcnyadaki Apple Music \u00fccretli kullan\u0131c\u0131 say\u0131s\u0131 56 milyon, Spotify’\u0131n \u00fccretli kullan\u0131c\u0131 say\u0131s\u0131 ise 96 milyon. Spotify \u00fccretsiz kulan\u0131c\u0131larla birlikte ayl\u0131k toplam aktif kullan\u0131c\u0131 say\u0131s\u0131n\u0131n 217 milyon oldu\u011funu a\u00e7\u0131klad\u0131 ancak bunun nas\u0131l hesapland\u0131\u011f\u0131 raporda a\u00e7\u0131k olarak belirtilmemi\u015f.<\/p>\n

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Podcast<\/h3>\n

Hem Apple Music hem de Spotify b\u00fcy\u00fck bir h\u0131zla kataloglar\u0131n\u0131 geni\u015fletmeye devam ediyorlar. \u015eu anda Apple Music kullan\u0131c\u0131lar\u0131na 45 milyon, Spotify ise 30 milyon \u015fark\u0131 sunuyor.<\/p>\n

Spotify CEO’su Daniel Ek’in yapt\u0131\u011f\u0131 bir a\u00e7\u0131klamaya g\u00f6re Spotify’a her g\u00fcn 40 bin par\u00e7a y\u00fckleniyor! Bu rakam hem eski par\u00e7alar\u0131n streaming servislerine dahil edildi\u011fini, hem de s\u00fcrekli olarak yeni m\u00fczikler \u00fcretiledi\u011fini g\u00f6steriyor.<\/p>\n

Streaming firmalar\u0131 i\u00e7in par\u00e7alar\u0131n yan\u0131 s\u0131ra \u00e7ok \u00f6nemli bir \u015fey daha var: podcast!<\/p>\n

\u00dclkemizde \u00e7ok yayg\u0131n de\u011fil ama \u00f6zellikle Bat\u0131 d\u00fcnyas\u0131nda podcast \u00e7ok dinleniyor. Podcast alan\u0131nda \u015fimdilik pazar\u0131n lideri Apple ama Spotify ciddi bir ata\u011fa kalkm\u0131\u015f durumda.<\/p>\n

Spotify’\u0131n orijinal i\u00e7erik \u00fcretimi i\u00e7in \u00e7e\u015fitli podcast firmalar\u0131n\u0131 sat\u0131n ald\u0131\u011f\u0131 ve almaya devam edece\u011fi konu\u015fuluyor. Hatta Billboard’da yay\u0131nlanan bir habere g\u00f6re Michelle ve Barack Obama taraf\u0131ndan kurulan Higher Ground Audio adl\u0131 podcast firmas\u0131yla da i\u00e7erik \u00fcretimi \u00fczerine anla\u015fma yapm\u0131\u015flar!<\/p>\n

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2019’un \u0130lk \u00c7eyre\u011finde En \u00c7ok Stream Edilen Sanat\u00e7\u0131lar<\/h3>\n

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Billie Eilish – When We All Fall Alseep, Where Do We Go?<\/p><\/div>\n

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2019’un ilk \u00e7eyre\u011finde t\u00fcm d\u00fcnyada en \u00e7ok stream edilen 5 sanat\u00e7\u0131 a\u015fa\u011f\u0131daki gibi:<\/p>\n

1- Ariana Grande<\/p>\n