{"id":5834,"date":"2020-06-01T01:00:00","date_gmt":"2020-05-31T22:00:00","guid":{"rendered":"https:\/\/www.ufukonen.com\/tr\/?p=5834"},"modified":"2022-08-04T23:27:34","modified_gmt":"2022-08-04T20:27:34","slug":"muzik-endustrisine-bakis-8","status":"publish","type":"post","link":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-8.html","title":{"rendered":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (8. B\u00f6l\u00fcm)"},"content":{"rendered":"\n<p>\u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin sekizinci b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2020 May\u0131s ay\u0131 i\u00e7inde yay\u0131nlanan <em>IFPI Global Music Report 2020: The Industry in 2019<\/em> ba\u015fl\u0131kl\u0131 global m\u00fczik raporundaki 2019 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p>Yaz\u0131 dizisinin \u00f6nceki b\u00f6l\u00fcmlerini okumak i\u00e7in t\u0131klay\u0131n\u0131z: <a href=\"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-1.html\" target=\"_blank\" rel=\"noreferrer noopener\">1. B\u00f6l\u00fcm<\/a> | <a href=\"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-2.html\" target=\"_blank\" rel=\"noreferrer noopener\">2. B\u00f6l\u00fcm<\/a> | <a href=\"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-3.html\" target=\"_blank\" rel=\"noreferrer noopener\">3. B\u00f6l\u00fcm<\/a> | <a href=\"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-4.html\" target=\"_blank\" rel=\"noreferrer noopener\">4. B\u00f6l\u00fcm<\/a> | <a href=\"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-5.html\" target=\"_blank\" rel=\"noreferrer noopener\">5. B\u00f6l\u00fcm<\/a> | <a href=\"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-6.html\" target=\"_blank\" rel=\"noreferrer noopener\">6. B\u00f6l\u00fcm<\/a> | <a href=\"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-7.html\" target=\"_blank\" rel=\"noreferrer noopener\">7. B\u00f6l\u00fcm<\/a> |<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h3>IFPI Global Music Report 2020: The Industry in 2019<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"720\" height=\"1018\" src=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_ifpi-2020.jpg\" alt=\"\" class=\"wp-image-5852\" srcset=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_ifpi-2020.jpg 720w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_ifpi-2020-212x300.jpg 212w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_ifpi-2020-552x780.jpg 552w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>\u00d6ncelikle, burada alt\u0131n\u0131 \u00f6nemle \u00e7izmek istedi\u011fim bir nokta var. IFPI&#8217;nin her sene yay\u0131nlad\u0131\u011f\u0131 bu rapor t\u00fcm d\u00fcnyadan gelen bilgiler do\u011frultusunda haz\u0131rlan\u0131yor. Bu sebepten dolay\u0131 ad\u0131 &#8220;Global M\u00fczik Raporu&#8221; olarak ge\u00e7iyor. IFPI (International Federation of the Phonographic Industry), ad\u0131ndan da anla\u015f\u0131labilece\u011fi gibi, uluslararas\u0131 bir birlik. Di\u011fer yandan RIAA (Recording Industry Association of America) ve BPI (British Phonographic Industry) gibi birlikler ise \u00fclke bazl\u0131 olarak faaliyet g\u00f6steriyorlar.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Global Gelirler<\/h3>\n\n\n\n<p>2020 raporundaki verilere g\u00f6z atmadan \u00f6nce \u00e7ok k\u0131sa bir \u00f6zet ge\u00e7mek istiyorum. Kay\u0131tl\u0131 m\u00fczikten elde edilen gelirler 1999 y\u0131l\u0131nda d\u00fc\u015f\u00fc\u015fe ge\u00e7mi\u015fti. Onbe\u015f y\u0131l s\u00fcren bu d\u00fc\u015f\u00fc\u015f\u00fcn sonunda, 2014 y\u0131l\u0131nda, end\u00fcstri adeta dibe vurmu\u015ftu. 1999 y\u0131l\u0131nda 25.2 milyar dolar olan global gelirler toplam\u0131, 2014 y\u0131l\u0131nda 14.2 milyar dolara kadar gerilemi\u015fti.<\/p>\n\n\n\n<p>2015 y\u0131l\u0131nda k\u00fc\u00e7\u00fck bir k\u0131p\u0131rdanma olmu\u015f, sonras\u0131nda art\u0131\u015f devam etmi\u015f ve 2018 y\u0131l\u0131nda global gelirler toplamlar\u0131 18.7 milyar dolara kadar \u00e7\u0131km\u0131\u015ft\u0131.<\/p>\n\n\n\n<p>IFPI, 2020 raporunda, 2019 global gelirler toplam\u0131n\u0131n 20.2 milyar dolar oldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n<p>Gelirler 1999 y\u0131l\u0131na g\u00f6re hala daha d\u00fc\u015f\u00fck olsa da 2015 y\u0131l\u0131ndan bu yana art\u0131\u015f\u0131n s\u00fcr\u00fcyor olmas\u0131 bence iyi bir g\u00f6sterge.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131daki grafikte IFPI\u2019nin 2020 raporundan ald\u0131\u011f\u0131m 2001-2019 y\u0131llar\u0131 aras\u0131ndaki global gelirleri g\u00f6steren grafi\u011fi bulabilirsiniz (\u00fczerine t\u0131klayarak b\u00fcy\u00fctebilirsiniz).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/music_industry_revenues_2001-2019.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"1024\" height=\"792\" src=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/music_industry_revenues_2001-2019-1024x792.jpg\" alt=\"\" class=\"wp-image-5853\" srcset=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/music_industry_revenues_2001-2019-1024x792.jpg 1024w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/music_industry_revenues_2001-2019-300x232.jpg 300w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/music_industry_revenues_2001-2019-768x594.jpg 768w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/music_industry_revenues_2001-2019-1536x1188.jpg 1536w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/music_industry_revenues_2001-2019-1140x882.jpg 1140w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/music_industry_revenues_2001-2019-552x427.jpg 552w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/music_industry_revenues_2001-2019.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Global gelirler ile ilgili olarak dikkatimi \u00e7eken bir \u015fey oldu. Bir y\u0131la ait global gelirler toplam\u0131, farkl\u0131 y\u0131llar\u0131n raporlar\u0131nda farkl\u0131 de\u011ferler olarak kar\u015f\u0131m\u0131za \u00e7\u0131kabiliyor. \u00d6rnek olarak, 2017 y\u0131l\u0131 gelirleri 2018 raporunda 17.3 milyar dolar, 2019 raporunda 17.4 milyar dolar, 2020 raporunda ise 17 milyar dolar olarak g\u00f6r\u00fcn\u00fcyor. Bunun sebebi, anlad\u0131\u011f\u0131m kadar\u0131yla, IFPI&#8217;nin yeni raporlar\u0131 haz\u0131rlarken bir yandan da ge\u00e7mi\u015f y\u0131llar\u0131n verileri \u00fczerinde k\u00fc\u00e7\u00fck d\u00fczeltmeler yap\u0131yor olmas\u0131.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Gelirlerin Da\u011f\u0131l\u0131m\u0131<\/h3>\n\n\n\n<p>Global gelirleri olu\u015fturan kalemler be\u015f kategoride toplan\u0131yor: &#8216;Physical&#8217;, &#8216;downloads&#8217;, &#8216;streaming&#8217;, &#8216;performance rights&#8217; ve &#8216;synchronization&#8217;:<\/p>\n\n\n\n<ul><li>\u2018Physical\u2019, plak ve CD sat\u0131\u015flar\u0131ndan elde edilen gelirleri;<\/li><li>&#8216;Downloads&#8217;, iTunes Store ve Amazon gibi yasal online ma\u011fazalardan yap\u0131lan indirmeler sonucu elde edilen gelirleri;<\/li><li>&#8216;Streaming&#8217;, m\u00fcziklerin Spotify ve Apple Music gibi m\u00fczik platformlar\u0131nda dinlemesi sonucunda elde edilen gelirleri;<\/li><li>\u2018Performance rights\u2019, m\u00fcziklerin radyo, televizyon ve benzeri kanallarda yay\u0131nlanmas\u0131 (umuma iletim) veya bar, otel gibi halka a\u00e7\u0131k yerlerde \u00e7al\u0131nmas\u0131 yoluyla elde edilen gelirleri;<\/li><li>\u2018Synchronization\u2019 ise m\u00fcziklerin reklam, televizyon program\u0131, film ve benzeri ticari i\u015flerde kullan\u0131lmas\u0131 yoluyla elde edilen gelirleri kaps\u0131yor.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u015eimdi IFPI\u2019nin (2019 y\u0131l\u0131n\u0131n verilerini kapsayan) 2020 Global M\u00fczik Raporu\u2019nda a\u00e7\u0131klad\u0131\u011f\u0131 gelirlerin da\u011f\u0131l\u0131m\u0131na bakal\u0131m:<\/p>\n\n\n\n<ul><li>Physical (CD ve plak) %22<\/li><li>Downloads (yasal indirmeler) %7<\/li><li>Streaming %56<\/li><li>Performance rights (umuma iletim + halka a\u00e7\u0131k mekanlarda \u00e7al\u0131nma) %13<\/li><li>Synchronization (film, TV, reklam senkronizasyon) %2<\/li><\/ul>\n\n\n\n<p>Ge\u00e7ti\u011fimiz y\u0131l\u0131n raporunun yorumlarken daha 10 y\u0131l \u00f6nce hemen hemen yok say\u0131labilecek olan streaming gelirlerinin art\u0131k d\u00fcnyadaki kay\u0131tl\u0131 m\u00fczik gelirlerinin neredeyse yar\u0131s\u0131n\u0131 olu\u015fturdu\u011funu yazm\u0131\u015ft\u0131m. Bu sene &#8220;neredeyse&#8221; dememe gerek kalmad\u0131 \u00e7\u00fcnk\u00fc streaming gelirleri %56&#8217;l\u0131k pay ile kay\u0131tl\u0131 m\u00fczik gelirlerinin tamam\u0131n\u0131n yar\u0131s\u0131n\u0131 ge\u00e7mi\u015f durumda.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Ge\u00e7mi\u015f Y\u0131llarla Kar\u015f\u0131la\u015ft\u0131rma<\/h3>\n\n\n\n<p>2014-2019 y\u0131llar\u0131 aras\u0131ndaki gelir da\u011f\u0131l\u0131m y\u00fczdelerini a\u015fa\u011f\u0131daki tabloda bulabilirsiniz (t\u0131klayarak b\u00fcy\u00fctebilirsiniz).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_streaming_2014-2019.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"1024\" height=\"468\" src=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_streaming_2014-2019-1024x468.jpg\" alt=\"\" class=\"wp-image-5854\" srcset=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_streaming_2014-2019-1024x468.jpg 1024w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_streaming_2014-2019-300x137.jpg 300w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_streaming_2014-2019-768x351.jpg 768w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_streaming_2014-2019-1536x702.jpg 1536w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_streaming_2014-2019-1140x521.jpg 1140w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_streaming_2014-2019-552x252.jpg 552w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_streaming_2014-2019.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Yaz\u0131 dizimin \u00f6nceki b\u00f6l\u00fcmlerinde de bahsetti\u011fim gibi 2014 \u00f6nemli bir y\u0131ld\u0131 \u00e7\u00fcnk\u00fc ilk defa o sene dijital gelirlerin (download + streaming) toplam\u0131 ile fiziksel gelirlerin (CD + plak) toplam\u0131 e\u015fitlenmi\u015fti. Daha sonra fiziksel ve download gelirleri b\u00fcy\u00fck bir h\u0131zla d\u00fc\u015f\u00fc\u015fe ge\u00e7mi\u015f, streaming gelirleri ise (\u00f6zellikle 2015 ve sonras\u0131nda) y\u00fcksek bir ivme ile \u00e7\u0131k\u0131\u015fa ba\u015flam\u0131\u015ft\u0131.<\/p>\n\n\n\n<p>Son iki y\u0131l\u0131n, yani 2018 ve 2019&#8217;un verilerine bakt\u0131\u011f\u0131m\u0131zda fiziksel gelirlerin d\u00fc\u015fmekte oldu\u011funu g\u00f6r\u00fcyoruz. Ancak bu, daha \u00f6nceki y\u0131llarda oldu\u011fu kadar sert bir d\u00fc\u015f\u00fc\u015f olmam\u0131\u015f. Her ne kadar pazar pay\u0131 s\u00fcrekli azalsa da, CD ve plak gibi fiziksel formatlar hala gelir getirmeye devam ediyor. Bunda d\u00fcnyan\u0131n en b\u00fcy\u00fck m\u00fczik pazarlar\u0131ndan bir olan Japonya&#8217;n\u0131n etkisi b\u00fcy\u00fck. Japon m\u00fczikseverler \u00f6zellikle CD&#8217;den vazge\u00e7mek istemiyorlar.<\/p>\n\n\n\n<p>Yasal indirmelerin global gelirler toplam\u0131 i\u00e7inde pay\u0131 %7&#8217;ye gerilemi\u015f. Bu, zaten tahmin etti\u011fimiz bir \u015feydi. Dijital ses dosyalar\u0131 ile m\u00fczik sat\u0131\u015f\u0131 yapmak, di\u011fer bir deyi\u015fle m\u00fcziklerin indirilmesi yoluyla yasal bir \u015fekilde para kazanmak, 2003 y\u0131l\u0131nda Apple iTunes Store ile ba\u015flam\u0131\u015ft\u0131. Bu i\u015f modeli o d\u00f6nem i\u00e7in bence olduk\u00e7a ba\u015far\u0131l\u0131 bir modeldi ama olduk\u00e7a k\u0131sa s\u00fcrd\u00fc. Her ne kadar Apple ve Amazon gibi \u015firketler dijital dosya sat\u0131\u015f\u0131 yapmaya devam etse de downloads modeli art\u0131k yava\u015f yava\u015f \u00f6mr\u00fcn\u00fc tamaml\u0131yor.<\/p>\n\n\n\n<p>Streaming gelirleri \u00e7ok h\u0131zl\u0131 bir \u015fekilde t\u0131rman\u0131\u015fa devam ediyor! Streaming 2019 verilerinde %56&#8217;l\u0131k bir pay\u0131 elinde tutuyor. Di\u011fer bir deyi\u015fle, art\u0131k global t\u00fcm gelirlerin yar\u0131dan fazlas\u0131 streaming platformlar\u0131ndan geliyor. 10 sene \u00f6nce bu hayal gibi bir \u015feydi! 2014 y\u0131l\u0131nda dibe vuran m\u00fczik end\u00fcstrisinin tekrar su y\u00fcz\u00fcne \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan \u015feyin streaming oldu\u011funu s\u00f6ylesek san\u0131r\u0131m abartm\u0131\u015f olmay\u0131z.<\/p>\n\n\n\n<p>Streaming gelirlerinin geldi\u011fi noktaya dikkat \u00e7ekmek i\u00e7in bir \u00f6rnek vereyim: <a rel=\"noreferrer noopener\" href=\"https:\/\/themusicnetwork.com\/umg-q1-financials-2020\/\" target=\"_blank\">The Music Network<\/a>&#8216;te yay\u0131nlanan bir yaz\u0131ya g\u00f6re sadece Universal Music&#8217;in 2020&#8217;nin ilk \u00e7eyre\u011finde streaming \u00fczerinden elde etti\u011fi gelir <em>g\u00fcnl\u00fck<\/em> 17.3 milyon dolar!<\/p>\n\n\n\n<p>Tablonun son iki s\u0131ras\u0131nda yer alan performance rights ve synchronization gelir da\u011f\u0131l\u0131mlar\u0131na bakt\u0131\u011f\u0131m\u0131zda bunlar\u0131n y\u0131llar i\u00e7inde hemen hemen hi\u00e7 de\u011fi\u015fmedi\u011fini g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Streaming Gelirleri \u0130\u00e7indeki Da\u011f\u0131l\u0131m<\/h3>\n\n\n\n<p>Toplam gelirler i\u00e7inde %56&#8217;l\u0131k paya sahip olan streaming gelirlerini iki farkl\u0131 gruba ay\u0131rmak m\u00fcmk\u00fcn: Birincisi, Spotify ve Apple Music gibi platformlara abone olanlar\u0131n ayl\u0131k olarak \u00f6dedi\u011fi \u00fccretler; ikincisi de \u00fcye olmadan (di\u011fer bir deyi\u015fle bedava) m\u00fczik dinleyenlere dinletilen reklamlardan elde edilen gelirler. <\/p>\n\n\n\n<p>Global toplam gelirler i\u00e7inde birinci grup %42, ikinci grup da %14&#8217;l\u00fck dilimi olu\u015fturuyor (toplamda %56).<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>En B\u00fcy\u00fck Pazarlar<\/h3>\n\n\n\n<p>2019 y\u0131l\u0131 gelirlerinin \u00fclkelere g\u00f6re da\u011f\u0131l\u0131m\u0131 a\u015fa\u011f\u0131daki gibi. Parantez i\u00e7indeki say\u0131lar \u00fclkelerin s\u0131ras\u0131yla 2017 ve 2018 y\u0131llar\u0131ndaki liste konumlar\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<ol><li>Amerika Birle\u015fik Devletleri (1\/1)<\/li><li>Japonya (2\/2)<\/li><li>\u0130ngiltere (4\/3)<\/li><li>Almanya (3\/4)<\/li><li>Fransa (5\/5)<\/li><li>G\u00fcney Kore (6\/6)<\/li><li>\u00c7in (10\/7)<\/li><li>Kanada (7\/9)<\/li><li>Avustralya (8\/8)<\/li><li>Brezilya (9\/10)<\/li><\/ol>\n\n\n\n<p>Kanada ve Avustralya&#8217;n\u0131n yer de\u011fi\u015ftirmesi d\u0131\u015f\u0131nda liste bir \u00f6nceki y\u0131l ile tamamen ayn\u0131. \u00d6n\u00fcm\u00fczdeki y\u0131llarda G\u00fcney Kore&#8217;nin Almanya ve Fransa&#8217;n\u0131n yerlerini zorlayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Ayn\u0131 \u015fey \u00c7in i\u00e7in de ge\u00e7erli olabilir.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Global Verilere G\u00f6re En Ba\u015far\u0131l\u0131 Sanat\u00e7\u0131lar<\/h3>\n\n\n\n<p>IFPI Global Recording Artists listesine g\u00f6re 2019&#8217;un en ba\u015far\u0131l\u0131 sanat\u00e7\u0131s\u0131 Taylor Swift. Listenin geri kalan\u0131n\u0131 a\u015fa\u011f\u0131da bulabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"692\" height=\"1024\" src=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_ifpi-2020-global-artist_1080-692x1024.jpg\" alt=\"\" class=\"wp-image-5855\" srcset=\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_ifpi-2020-global-artist_1080-692x1024.jpg 692w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_ifpi-2020-global-artist_1080-203x300.jpg 203w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_ifpi-2020-global-artist_1080-552x817.jpg 552w, https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_ifpi-2020-global-artist_1080.jpg 730w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/figure>\n\n\n\n<p>Bu liste haz\u0131rlan\u0131rken sanat\u00e7\u0131lar\u0131n t\u00fcm d\u00fcnyada, t\u00fcm formatlarda (streaming, download ve fiziksel) elde etti\u011fi single ve alb\u00fcm gelirleri dikkate al\u0131n\u0131yor.<\/p>\n\n\n\n<p>2019 listesinde eskilerden de iki isim g\u00f6r\u00fcyoruz: Queen ve The Beatles. Queen&#8217;in bu listede olmas\u0131nda muhtemelen <em>Bohemian Rhapsody<\/em> filminin etkisi var. The Beatles da her zaman The Beatles!<\/p>\n\n\n\n<p>Ge\u00e7ti\u011fimiz y\u0131llardaki IFPI raporlar\u0131na g\u00f6re en ba\u015far\u0131l\u0131 sanat\u00e7\u0131lar a\u015fa\u011f\u0131daki gibiydi:<\/p>\n\n\n\n<ul><li>2018 &#8211; Drake<\/li><li>2017 &#8211; Ed Sheeran<\/li><li>2016 &#8211; Drake<\/li><li>2015 &#8211; Adele<\/li><li>2014 &#8211; Taylor Swift<\/li><li>2013 &#8211; One Direction<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>2020<\/h3>\n\n\n\n<p>2019 y\u0131l\u0131nda kay\u0131tl\u0131 m\u00fczik end\u00fcstrisinde global olarak durum bu \u015fekildeydi. Bakal\u0131m \u00f6n\u00fcm\u00fczdeki y\u0131l d\u00f6n\u00fcp bakt\u0131\u011f\u0131m\u0131zda 2020 i\u00e7in neler s\u00f6yleyece\u011fiz?<\/p>\n\n\n\n<p>Bu y\u0131l COVID sebebi ile t\u00fcm d\u00fcnya \u00e7ok garip bir d\u00f6nemden ge\u00e7iyor. Bunun end\u00fcstriye bir \u015fekilde yans\u0131mas\u0131 olacakt\u0131r.<\/p>\n\n\n\n<p>Canl\u0131 m\u00fczik end\u00fcstrisine b\u00fcy\u00fck hasar veren COVID&#8217;in kay\u0131tl\u0131 m\u00fczik end\u00fcstrisi \u00fczerindeki etkisi pozitif olabilir. Bekleyip g\u00f6rece\u011fiz.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-9.html\" data-type=\"post\" data-id=\"6550\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dokuzuncu b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kaynak: IFPI 2015, 2016, 2017, 2018, 2019, 2020 Global Music Report.<\/p>\n\n\n\n<p>Teknik terimler i\u00e7in <a href=\"http:\/\/www.ufukonen.com\/tr\/ses-kayit-muzik-teknolojisi-terimler-sozluk.html\">m\u00fczik teknolojisi, m\u00fczik prod\u00fcksiyonu ve ses kay\u0131t terimleri s\u00f6zl\u00fc\u011f\u00fcne<\/a> g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<p>Benzer payla\u015f\u0131mlar i\u00e7in beni <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/ufukonen.skmt\/\" target=\"_blank\">Facebook<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"Instagram (opens in a new tab)\" href=\"https:\/\/www.instagram.com\/ufukonen\/\" target=\"_blank\">Instagram<\/a> ve <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/UfukOnen\" target=\"_blank\">Twitter<\/a>&#8216;da takip edebilir, haberler i\u00e7in <a rel=\"noreferrer noopener\" href=\"http:\/\/ufukonen.com\/tr\/ses-kayit-muzik-teknolojisi-terimler-sozluk.html\" target=\"_blank\">mesaj listeme \u00fcye olabilirsiniz<\/a>. Te\u015fekk\u00fcrler.<\/p>\n\n\n\n<p>Ba\u015fl\u0131k foto\u011fraf\u0131: <a rel=\"noreferrer noopener\" href=\"https:\/\/unsplash.com\/@lenakuld?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Lena Kudryavtseva<\/a>&nbsp;|&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/unsplash.com\/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Unsplash<\/a><\/p>\n\n\n\n<p>\u00a9 2020 Ufuk \u00d6nen. Her hakk\u0131 sakl\u0131d\u0131r. \u0130zinsiz kullan\u0131lamaz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">\u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin sekizinci b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2020 May\u0131s ay\u0131 i\u00e7inde&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17],"tags":[],"jetpack_featured_media_url":"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_header_rfs.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p3rjsG-1w6","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6550,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-9.html","url_meta":{"origin":5834,"position":0},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (9. B\u00f6l\u00fcm)","date":"May 3, 2021","format":false,"excerpt":"\u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin dokuzuncu b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2021 Nisan ay\u0131 i\u00e7inde yay\u0131nlanan IFPI Global Music Report 2021 ba\u015fl\u0131kl\u0131 global m\u00fczik raporundaki 2020 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m. Yaz\u0131 dizisinin \u00f6nceki b\u00f6l\u00fcmlerini okumak i\u00e7in t\u0131klay\u0131n\u0131z: 1. B\u00f6l\u00fcm | 2.\u2026","rel":"","context":"In &quot;M\u00fczik End\u00fcstrisi&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_09_header.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7308,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-10.html","url_meta":{"origin":5834,"position":1},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (10. B\u00f6l\u00fcm)","date":"April 11, 2022","format":false,"excerpt":"\u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin onuncu b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2022 Nisan ay\u0131 i\u00e7inde yay\u0131nlanan IFPI Global Music Report 2022: State of the Industry ba\u015fl\u0131kl\u0131 global m\u00fczik raporundaki 2021 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m. Yaz\u0131 dizisinin \u00f6nceki b\u00f6l\u00fcmlerini okumak i\u00e7in t\u0131klay\u0131n\u0131z:\u2026","rel":"","context":"In &quot;M\u00fczik End\u00fcstrisi&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_10_header.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3120,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-5.html","url_meta":{"origin":5834,"position":2},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (5. B\u00f6l\u00fcm)","date":"July 10, 2017","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\" adl\u0131 yaz\u0131 dizimin 20 May\u0131s 2016 tarihinde yay\u0131mlad\u0131\u011f\u0131m d\u00f6rd\u00fcnc\u00fc b\u00f6l\u00fcm\u00fcnde, streaming gelirlerinin 2013 y\u0131l\u0131ndan itibaren t\u00fcm d\u00fcnyada artmaya ba\u015flad\u0131\u011f\u0131ndan bahsetmi\u015ftim. Bu b\u00f6l\u00fcmde IFPI (International Federation of the Phonographic Industry) 2017 Global\u2026","rel":"","context":"In &quot;M\u00fczik End\u00fcstrisi&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_5_Alt_w.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3905,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-6.html","url_meta":{"origin":5834,"position":3},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (6. B\u00f6l\u00fcm)","date":"May 21, 2018","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z Be\u015finci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\"\u00a0adl\u0131 yaz\u0131 dizimin bu b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) 2018 Global M\u00fczik Raporu\u2019ndaki 2017 y\u0131l\u0131 verilerini inceleyip, 2014, 2015 ve 2016 y\u0131llar\u0131n\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m.\u2026","rel":"","context":"In &quot;M\u00fczik End\u00fcstrisi&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_6.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5000,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-7.html","url_meta":{"origin":5834,"position":4},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (7. B\u00f6l\u00fcm)","date":"September 2, 2019","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z Be\u015finci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z -\u00a0Alt\u0131nc\u0131 b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\"\u00a0adl\u0131 yaz\u0131 dizimin yedinci b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) 2019 Global M\u00fczik Raporu\u2019ndaki 2018 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile\u2026","rel":"","context":"In &quot;M\u00fczik End\u00fcstrisi&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_7_720.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2536,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-4.html","url_meta":{"origin":5834,"position":5},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (4. B\u00f6l\u00fcm)","date":"May 20, 2016","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00a0 M\u00fczik 3.0: Arac\u0131n\u0131n Ortadan Kalkmas\u0131 M\u00fczik 1.0 modelinde sanat\u00e7\u0131 sadece plak \u015firketi ile ba\u011flant\u0131l\u0131yd\u0131, dinleyici ile (imza g\u00fcnleri ve benzeri etkinlikleri saymazsak) do\u011frudan ileti\u015fimi yoktu. Plak \u015firketi satmak istedikleri \u00fcr\u00fcnlerin (alb\u00fcm ve single'lar\u0131n) tan\u0131t\u0131m\u0131n\u0131 radyo, televizyon\u2026","rel":"","context":"In &quot;M\u00fczik End\u00fcstrisi&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_4_alt_3.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/5834"}],"collection":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/comments?post=5834"}],"version-history":[{"count":16,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/5834\/revisions"}],"predecessor-version":[{"id":7546,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/5834\/revisions\/7546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/media\/5858"}],"wp:attachment":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/media?parent=5834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/categories?post=5834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/tags?post=5834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}