Fender’in Gitar Sat\u0131\u015flar\u0131 2020 Y\u0131l\u0131 \u0130\u00e7inde Rekor K\u0131rd\u0131<\/h3>\n\n\n\n
Son y\u0131llarda bir yandan pop\u00fcler m\u00fczik t\u00fcrlerinde de\u011fi\u015fimler ya\u015fanmas\u0131, di\u011fer yandan da m\u00fczik \u00fcretiminde elektronik ara\u00e7 ve y\u00f6ntemlerin bir\u00e7ok ki\u015fi taraf\u0131ndan tercih edilir bir hale gelmesi sebebi ile “geleneksel” enstr\u00fcman sat\u0131\u015flar\u0131nda \u00e7ok ciddi bir d\u00fc\u015f\u00fc\u015f g\u00f6zlenmeye ba\u015flad\u0131. Bu enstr\u00fcmanlar aras\u0131nda en a\u011f\u0131r darbeyi alanlardan biri de gitar oldu. Zaman\u0131nda en pop\u00fcler ve en “cool” enstr\u00fcmanlardan biri olan gitar\u0131n pabucu \u00f6zellikle son 10 y\u0131lda adeta dama at\u0131ld\u0131.<\/p>\n\n\n\n
A\u00e7\u0131k\u00e7a s\u00f6ylemek gerekirse Digital Music News taraf\u0131ndan yay\u0131nlanan “Fender Is Selling More Guitars in 2020 Than Any Year In Its History<\/a>” ba\u015fl\u0131kl\u0131 haberi g\u00f6r\u00fcnce \u00e7ok \u015fa\u015f\u0131rd\u0131m! Hemen okudum. Fender’in gitar sat\u0131\u015flar\u0131 2020 y\u0131l\u0131 i\u00e7inde kendi rekorunu k\u0131rm\u0131\u015f! Di\u011fer bir deyi\u015fle Fender, 2020 i\u00e7inde 74 senelik tarihinde en y\u00fcksek y\u0131ll\u0131k sat\u0131\u015fa ula\u015fm\u0131\u015f.<\/p>\n\n\n\n Bir gitarist olarak bu habere sevindim. Sat\u0131\u015flar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n ba\u015flang\u0131\u00e7 seviyesindeki gitarlar olmas\u0131na daha da \u00e7ok sevindim \u00e7\u00fcnk\u00fc bu, bize, m\u00fczi\u011fe yeni ba\u015flayanlar\u0131n (b\u00fcy\u00fck ihtimalle gen\u00e7lerin) gitara merak sard\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n Gitar sat\u0131\u015flar\u0131n\u0131n yan\u0131 s\u0131ra Fender’in Fender Play<\/a> adl\u0131 mobil uygulamas\u0131n\u0131n indirilme say\u0131s\u0131nda da art\u0131\u015f varm\u0131\u015f. Fender Play’in 2020 y\u0131l\u0131 i\u00e7indeki indirilme say\u0131s\u0131 bir \u00f6nceki seneye g\u00f6re %600 artm\u0131\u015f. Bu uygulamay\u0131 indirenlerin %20’si 24 ya\u015f\u0131n alt\u0131ndaki, %70’i ise 24-44 ya\u015f aral\u0131\u011f\u0131ndaki ki\u015filerden olu\u015fuyormu\u015f. Uygulamay\u0131 indirenlerin ki\u015filerin toplam say\u0131s\u0131n\u0131n yar\u0131s\u0131 da kad\u0131nlardan olu\u015fuyormu\u015f.<\/p>\n\n\n\n Yoksa gitar geri mi geliyor?<\/p>\n\n\n\n RIAA (Recording Industry Association of America) taraf\u0131ndan yay\u0131nlanan 2020 y\u0131l ortas\u0131 raporuna g\u00f6re plak sat\u0131\u015flar\u0131 30 y\u0131l sonra ilk defa CD sat\u0131\u015flar\u0131n\u0131n ge\u00e7mi\u015f. \u00dcstelik aradaki fark da \u00f6yle az de\u011fil! <\/p>\n\n\n\n Bu rapora g\u00f6re<\/a> 2020’nin ilk yar\u0131s\u0131nda plak sat\u0131\u015flar\u0131ndan elde edilen toplam gelir 232 milyon dolar civar\u0131nda. Bu miktar bir \u00f6nceki y\u0131la g\u00f6re %3.6 oran\u0131nda art\u0131\u015f g\u00f6stermi\u015f. CD sat\u0131\u015f gelirlerinin toplam\u0131 ise yakla\u015f\u0131k 130 milyon dolara yak\u0131n. Arada ciddi bir fark var.<\/p>\n\n\n\n 2019 y\u0131l\u0131nda plak ve CD sat\u0131\u015flar\u0131 ba\u015fa ba\u015f gitmi\u015fti. 2020 y\u0131l\u0131nda CD sat\u0131\u015flar\u0131 \u00e7ok b\u00fcy\u00fck bir d\u00fc\u015f\u00fc\u015f ya\u015f\u0131yor.<\/p>\n\n\n\n Bu arada, dikkatimi \u00e7eken bir nokta oldu. 2020 y\u0131l\u0131 i\u00e7inde plak ve CD sat\u0131\u015flar\u0131n\u0131n toplam\u0131 362 milyon dolar yap\u0131yor. Bu miktar streaming gelirlerinin gerisinde. Yine de, pandeminin ortas\u0131nda oldu\u011fumuzu d\u00fc\u015f\u00fcn\u00fcrsek, fiziksel \u00fcr\u00fcnlerinden b\u00f6yle bir gelir elde edilmesi asl\u0131nda biraz \u015fa\u015f\u0131rt\u0131c\u0131.<\/p>\n\n\n\n M\u00fczik End\u00fcstrisine Bak\u0131\u015f<\/a> adl\u0131 yaz\u0131 dizimin 8. b\u00f6l\u00fcm\u00fcnde kay\u0131tl\u0131 m\u00fczikten (alb\u00fcm, single vb.) elde edilen gelirlerin 1999 y\u0131l\u0131nda d\u00fc\u015f\u00fc\u015fe ge\u00e7ti\u011fini ve be\u015f y\u0131l s\u00fcren bu d\u00fc\u015f\u00fc\u015f sonras\u0131nda 2014 y\u0131l\u0131nda end\u00fcstrinin adeta dibe vurdu\u011funu yazm\u0131\u015ft\u0131m. 2015 y\u0131l\u0131ndan sonra end\u00fcstride bir k\u0131p\u0131rdanma olmu\u015f ve takip eden y\u0131llarda bir y\u00fckselik ba\u015flam\u0131\u015ft\u0131.<\/p>\n\n\n\n RIAA taraf\u0131ndan haz\u0131rlanan 2020 y\u0131l ortas\u0131 raporuna g\u00f6re bu art\u0131\u015f devam ediyor.<\/p>\n\n\n\n RIAA’n\u0131n raporlar\u0131 sadece ABD verilerini kaps\u0131yor ancak her ne kadar \u00fclkeden \u00fclkeye farkl\u0131l\u0131klar olsa da yine de global durum m\u00fczik end\u00fcstrinin daha iyiye gitti\u011fi y\u00f6n\u00fcnde.<\/p>\n\n\n\n Son y\u0131llarda ya\u015fanan bu art\u0131\u015f dijital m\u00fczik platformlar\u0131 yani ‘streaming’ sayesinde oluyor. RIAA’n\u0131n raporuna g\u00f6re 2020 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda streaming gelirleri, t\u00fcm kay\u0131tl\u0131 m\u00fczik gelirlerinin %85’ini olu\u015fturuyor. <\/p>\n\n\n\n M\u00fczik End\u00fcstrisine Bak\u0131\u015f<\/a> adl\u0131 yaz\u0131 dizimin son birka\u00e7 b\u00f6l\u00fcm\u00fcn\u00fc okuduysan\u0131z hat\u0131rlars\u0131n\u0131z, IFPI raporlar\u0131na g\u00f6re global verilerde de streaming gelirleri b\u00fcy\u00fck bir art\u0131\u015f sergiliyordu. 2019 y\u0131l\u0131nda streaming gelirleri, kay\u0131tl\u0131 m\u00fczik global gelirler toplam\u0131n\u0131n %56’s\u0131n\u0131 olu\u015fturuyordu. T\u00fcrkiye’de ise bu oran %67 idi (kaynak: M\u00fc-Yap T\u00fcrkiye M\u00fczik End\u00fcstrisi 2020 raporu<\/a>).<\/p>\n\n\n\n Bence bu da ilgin\u00e7 bir haber. Digital Music News taraf\u0131ndan yay\u0131nlanan bir habere g\u00f6re 2019 y\u0131l\u0131 i\u00e7inde 1.6 milyon sanat\u00e7\u0131 streaming servislerinde m\u00fcziklerini yay\u0131nlam\u0131\u015f. Bunlardan 16 bin tanesinin par\u00e7a dinlenme say\u0131s\u0131 dijital platformlardaki toplam dinlenme say\u0131lar\u0131n\u0131n %90’\u0131n\u0131 olu\u015fturuyor. Yani t\u00fcm sanat\u00e7\u0131lar\u0131n %1’lik bir kesimi toplam streaming dinlenme say\u0131lar\u0131n\u0131n %90’\u0131na sahip!<\/p>\n\n\n\n Eyl\u00fcl ay\u0131 i\u00e7inde m\u00fczik end\u00fcstrisi ile ilgili g\u00f6z\u00fcme tak\u0131lan haberleri sizinle payla\u015ft\u0131m. Benzer konulu yaz\u0131lar i\u00e7in buraya t\u0131klayabilirsiniz<\/a>.<\/p>\n\n\n\n Teknik terimler i\u00e7in m\u00fczik teknolojisi, m\u00fczik prod\u00fcksiyonu ve ses kay\u0131t terimleri s\u00f6zl\u00fc\u011f\u00fcne<\/a> g\u00f6z atabilirsiniz.<\/p>\n\n\n\n Benzer payla\u015f\u0131mlar i\u00e7in beni Facebook<\/a>, Instagram<\/a> ve Twitter<\/a>‘da takip edebilir, haberler i\u00e7in mesaj listeme \u00fcye olabilirsiniz<\/a>. Te\u015fekk\u00fcrler.<\/p>\n\n\n\n Ba\u015fl\u0131k foto\u011fraf\u0131: Stephen Niemeier<\/a> | Pexels<\/a><\/p>\n\n\n\n Fender gitar ve gitarist foto\u011fraf\u0131: Haley Powers<\/a> | Unsplash<\/a><\/p>\n\n\n\n Pikap foto\u011fraf\u0131: Djordje<\/a> <\/a><\/strong>Petrovic<\/a> | Pexels<\/a><\/p>\n\n\n\n \u00a9 2020 Ufuk \u00d6nen. Her hakk\u0131 sakl\u0131d\u0131r. \u0130zinsiz kullan\u0131lamaz.<\/p>\n","protected":false},"excerpt":{"rendered":" Eyl\u00fcl ay\u0131 i\u00e7inde g\u00f6z\u00fcme tak\u0131lan m\u00fczik end\u00fcstrisi haberlerinden birka\u00e7 tanesini sizlerle payla\u015fmak istiyorum. Fender’in Gitar Sat\u0131\u015flar\u0131 2020 Y\u0131l\u0131 \u0130\u00e7inde Rekor…<\/p>\n","protected":false},"author":2,"featured_media":6066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17],"tags":[],"jetpack_featured_media_url":"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/Dunya_Muzik_Endustrisinden_Haberler_2020-09_00_Header.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p3rjsG-1zM","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4850,"url":"https:\/\/www.ufukonen.com\/tr\/billboard-top-songwriters-producers.html","url_meta":{"origin":6062,"position":0},"title":"Billboard Top Songwriters ve Top Producers Listeleri","date":"June 10, 2019","format":false,"excerpt":"Billboard listeleri yak\u0131n zamana kadar \u00f6zellikle Bat\u0131 d\u00fcnyas\u0131ndaki m\u00fczik end\u00fcstrisi a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemliydi. Bir single ya da alb\u00fcm\u00fcn listelerde yer almas\u0131 o pla\u011f\u0131n, kasetin veya CD'nin \u00e7ok sat\u0131ld\u0131\u011f\u0131n\u0131 ve o sanat\u00e7\u0131n\u0131n radyolarda s\u0131k s\u0131k \u00e7al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6steriyordu. Di\u011fer bir deyi\u015fle listede yer almak (en az\u0131ndan o an i\u00e7in) pop\u00fcler olmak anlam\u0131na\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Billboard_Top_Songwriters_Producers.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2483,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-2.html","url_meta":{"origin":6062,"position":1},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (2. B\u00f6l\u00fcm)","date":"April 29, 2016","format":false,"excerpt":"Yaz\u0131 dizisinin birinci b\u00f6l\u00fcm\u00fcne buradan ula\u015fabilirsiniz: Giri\u015f \/ M\u00fczik 0.5: Ba\u015flang\u0131\u00e7 \/ M\u00fczik 1.0: \"Klasik\" Model M\u00fczik 1.5: MTV, CD ve B\u00fcy\u00fck Sermaye 1980'lerin ba\u015f\u0131ndan 1990'lar\u0131n ortas\u0131na kadar uzanan 1.5, m\u00fczik end\u00fcstrisinin alt\u0131n \u00e7a\u011f\u0131 olarak kabul edilebilir. Bu s\u00fcre zarf\u0131nda olduk\u00e7a b\u00fcy\u00fck de\u011fi\u015fimler oldu ve ba\u015fta plak \u015firketleri olmak \u00fczere\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7203,"url":"https:\/\/www.ufukonen.com\/tr\/gunumuzde-muzik-uretimi.html","url_meta":{"origin":6062,"position":2},"title":"G\u00fcn\u00fcm\u00fczde M\u00fczik \u00dcretimi Eskiye G\u00f6re Neden Daha \u0130yi, Neden Daha K\u00f6t\u00fc?","date":"January 31, 2022","format":false,"excerpt":"De\u011ferli dostum Bobby Owsinski \"5 Reasons Why Music Creation Today Is Better Than Ever, And 5 Reasons Why It's Not\" ba\u015fl\u0131kl\u0131 bir yaz\u0131 yay\u0131mlad\u0131. Bobby, bu yaz\u0131s\u0131nda, g\u00fcn\u00fcm\u00fczde m\u00fczik \u00fcretimi ile ilgili eskiye g\u00f6re daha iyi ve daha k\u00f6t\u00fc oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc on maddeyi okuyucular\u0131 ile payla\u015f\u0131yor. Ben de bu yaz\u0131mda,\u2026","rel":"","context":"In "M\u00fczik"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Gunumuzde_Muzik_Uretimi_00_Header.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3120,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-5.html","url_meta":{"origin":6062,"position":3},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (5. B\u00f6l\u00fcm)","date":"July 10, 2017","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\" adl\u0131 yaz\u0131 dizimin 20 May\u0131s 2016 tarihinde yay\u0131mlad\u0131\u011f\u0131m d\u00f6rd\u00fcnc\u00fc b\u00f6l\u00fcm\u00fcnde, streaming gelirlerinin 2013 y\u0131l\u0131ndan itibaren t\u00fcm d\u00fcnyada artmaya ba\u015flad\u0131\u011f\u0131ndan bahsetmi\u015ftim. Bu b\u00f6l\u00fcmde IFPI (International Federation of the Phonographic Industry) 2017 Global\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_5_Alt_w.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7075,"url":"https:\/\/www.ufukonen.com\/tr\/2021i-kapatirken.html","url_meta":{"origin":6062,"position":4},"title":"2021’i Kapat\u0131rken…","date":"December 27, 2021","format":false,"excerpt":"2021 kolay bir y\u0131l de\u011fildi. Bir yandan pandemi, di\u011fer yandan y\u0131l\u0131n son \u00e7eyre\u011findeki ekonomik dalgalanma derken herkes ama az ama \u00e7ok s\u0131k\u0131ld\u0131 ve darald\u0131. Her \u015feye ra\u011fmen, 2022'ye m\u00fcmk\u00fcn oldu\u011funca pozitif bir enerji ile girebilmek ad\u0131na, 2021 y\u0131l\u0131 i\u00e7inde yapt\u0131\u011f\u0131m ve beni mutlu eden i\u015flerin bir \u00f6zetini sizlerle payla\u015fmak istedim.\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/2021_Kapatirken_00_Header_2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4913,"url":"https:\/\/www.ufukonen.com\/tr\/reverb-delay-birlikte-kullanirken.html","url_meta":{"origin":6062,"position":5},"title":"Reverb ve Delay Efektlerini Birlikte Kullan\u0131rken…","date":"July 15, 2019","format":false,"excerpt":"Reverb ve delay, m\u00fczik prod\u00fcksiyonunda s\u00fcrekli kulland\u0131\u011f\u0131m\u0131z iki efekt. Yerine g\u00f6re, baz\u0131 enstr\u00fcmanlar i\u00e7in sadece reverb, baz\u0131 enstr\u00fcmanlar i\u00e7in sadece delay, di\u011ferleri i\u00e7in ise ayn\u0131 anda hem reverb hem de delay kullan\u0131yoruz. Reverb ve delay'i birlikte kullan\u0131rken tercih etti\u011fimiz sinyal ak\u0131\u015f\u0131n\u0131n ald\u0131\u011f\u0131m\u0131z sonu\u00e7 \u00fczerinde bir etkisi oluyor. Bu etki bazen\u2026","rel":"","context":"In "M\u00fczik Prod\u00fcksiyonu"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Reverb_Delay_Birlikte_Kullanirken_1280x720.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/6062"}],"collection":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/comments?post=6062"}],"version-history":[{"count":8,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/6062\/revisions"}],"predecessor-version":[{"id":6074,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/6062\/revisions\/6074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/media\/6066"}],"wp:attachment":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/media?parent=6062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/categories?post=6062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/tags?post=6062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/Dunya_Muzik_Endustrisinden_Haberler_2020-09_01_Gitarist-1024x576.jpg\")
<\/figure>\n\n\n\nPlak Sat\u0131\u015flar\u0131 30 Y\u0131l Sonra \u0130lk Defa CD Sat\u0131\u015flar\u0131n\u0131 Ge\u00e7ti<\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/Dunya_Muzik_Endustrisinden_Haberler_2020-09_02_Pikap-1024x1024.jpg\")
<\/figure>\n\n\n\nKay\u0131tl\u0131 M\u00fczik End\u00fcstrisi B\u00fcy\u00fcmeye Devam Ediyor<\/h3>\n\n\n\n
Sanat\u00e7\u0131lar\u0131n %1’lik Kesimi Toplam Streaming Dinlenme Say\u0131lar\u0131n\u0131n %90’\u0131n\u0131 Olu\u015ftuyor<\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/Dunya_Muzik_Endustrisinden_Haberler_2020-09_03_TS-Folklore-1024x577.jpg\")