\n\n\n\n
IFPI Global Music Report 2021<\/h3>\n\n\n\n![\"\"](\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_09_ifpi-2021.jpg\")
<\/figure>\n\n\n\nBu yaz\u0131 dizisinin \u00f6nceki b\u00f6l\u00fcmlerinde belirtmi\u015ftim ama bir defa daha yazay\u0131m: IFPI’nin her sene yay\u0131nlad\u0131\u011f\u0131 bu rapor t\u00fcm d\u00fcnyadan gelen bilgiler do\u011frultusunda haz\u0131rlan\u0131yor. Bu sebepten dolay\u0131 ad\u0131 “Global M\u00fczik Raporu” olarak ge\u00e7iyor. IFPI (International Federation of the Phonographic Industry), ad\u0131ndan da anla\u015f\u0131labilece\u011fi gibi, uluslararas\u0131 bir birlik. Di\u011fer yandan RIAA (Recording Industry Association of America) ve BPI (British Phonographic Industry) gibi birlikler ise \u00fclke bazl\u0131 olarak faaliyet g\u00f6steriyorlar.<\/p>\n\n\n\n
<\/div>\n\n\n\nGlobal Gelirler<\/h3>\n\n\n\n
2021 raporundaki verilere g\u00f6z atmadan \u00f6nce \u00e7ok k\u0131sa bir \u00f6zet ge\u00e7mek istiyorum. Kay\u0131tl\u0131 m\u00fczikten elde edilen gelirler 1999 y\u0131l\u0131nda d\u00fc\u015f\u00fc\u015fe ge\u00e7mi\u015fti. Onbe\u015f y\u0131l s\u00fcren bu d\u00fc\u015f\u00fc\u015f\u00fcn sonunda, 2014 y\u0131l\u0131nda, end\u00fcstri adeta dibe vurmu\u015ftu. 1999 y\u0131l\u0131nda 25.2 milyar dolar olan global gelirler toplam\u0131, 2014 y\u0131l\u0131nda 14.2 milyar dolara kadar gerilemi\u015fti.<\/p>\n\n\n\n
2014 iki sebepten \u00f6t\u00fcr\u00fc \u00f6nemli bir y\u0131ld\u0131. Birincisi, tarihte ilk defa dijital ve fiziksel gelirler e\u015fit olmu\u015ftu. Burada dijital, yasal indirme ve streaming gelirlerini; fiziksel ise plak ve CD sat\u0131\u015flar\u0131ndan elde edilen gelirleri kaps\u0131yor. \u0130kincisi de dibe giden kay\u0131tl\u0131 m\u00fczik end\u00fcstrisi ilk defa fren yap\u0131p d\u00fc\u015fmeyi durdurmay\u0131 ba\u015farabilmi\u015fti.<\/p>\n\n\n\n
2015 y\u0131l\u0131nda k\u00fc\u00e7\u00fck bir k\u0131p\u0131rdanma olmu\u015f, sonras\u0131nda art\u0131\u015f devam etmi\u015f ve 2018 y\u0131l\u0131nda global gelirler toplamlar\u0131 18.7 milyar dolara kadar \u00e7\u0131km\u0131\u015ft\u0131.<\/p>\n\n\n\n
IFPI, 2020 raporunda, 2019 global kay\u0131tl\u0131 m\u00fczik gelirler toplam\u0131n\u0131n 20.2 milyar dolar oldu\u011funu a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n\n\n\n
IFPI, Nisan 2021’de yay\u0131nlad\u0131\u011f\u0131 raporda 2020 global kay\u0131tl\u0131 m\u00fczik gelirlerinin 21.6 milyar dolar oldu\u011funu a\u00e7\u0131klad\u0131. <\/p>\n\n\n\n
Bu say\u0131 2020 y\u0131l\u0131 gelirlerinde 2019’a g\u00f6re %7 civar\u0131nda bir art\u0131\u015f oldu\u011funu g\u00f6steriyor. Gelirler 1999 y\u0131l\u0131na g\u00f6re hala daha d\u00fc\u015f\u00fck olsa da 2015 y\u0131l\u0131ndan bu yana art\u0131\u015f\u0131n s\u00fcr\u00fcyor olmas\u0131 bence iyi bir g\u00f6sterge.<\/p>\n\n\n\n
A\u015fa\u011f\u0131da IFPI\u2019nin 2021 raporundan ald\u0131\u011f\u0131m 2001-2020 y\u0131llar\u0131 aras\u0131ndaki global gelirleri g\u00f6steren grafi\u011fi bulabilirsiniz (\u00fczerine t\u0131klayarak b\u00fcy\u00fctebilirsiniz). <\/p>\n\n\n\n![\"\"](\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_09_ifpi-2021_revenues_2001-2020-1024x753.jpg\")
<\/a><\/figure>\n\n\n\nGlobal gelirler ile ilgili olarak dikkatimi \u00e7eken bir \u015fey oldu. Bir y\u0131la ait global gelirler toplam\u0131, farkl\u0131 y\u0131llar\u0131n raporlar\u0131nda farkl\u0131 de\u011ferler olarak kar\u015f\u0131m\u0131za \u00e7\u0131kabiliyor. \u00d6rnek olarak, 2017 y\u0131l\u0131 gelirleri 2018 raporunda 17.3 milyar dolar, 2019 raporunda 17.4 milyar dolar, 2020 ve 2021 raporlar\u0131nda ise 17 milyar dolar olarak g\u00f6r\u00fcn\u00fcyor. Bunun sebebi, anlad\u0131\u011f\u0131m kadar\u0131yla, IFPI’nin yeni raporlar\u0131 haz\u0131rlarken bir yandan da ge\u00e7mi\u015f y\u0131llar\u0131n verileri \u00fczerinde k\u00fc\u00e7\u00fck d\u00fczeltmeler yap\u0131yor olmas\u0131.<\/p>\n\n\n\n
<\/div>\n\n\n\nGelirlerin Da\u011f\u0131l\u0131m\u0131<\/h3>\n\n\n\n
Global gelirleri olu\u015fturan kalemler be\u015f kategoride toplan\u0131yor: ‘Physical’, ‘downloads’, ‘streaming’, ‘performance rights’ ve ‘synchronization’:<\/p>\n\n\n\n
- \u2018Physical\u2019, plak ve CD sat\u0131\u015flar\u0131ndan elde edilen gelirleri;<\/li>
- ‘Downloads’, iTunes Store ve Amazon gibi yasal online ma\u011fazalardan yap\u0131lan indirmeler sonucu elde edilen gelirleri;<\/li>
- ‘Streaming’, m\u00fcziklerin Spotify ve Apple Music gibi m\u00fczik platformlar\u0131nda dinlemesi sonucunda elde edilen gelirleri;<\/li>
- \u2018Performance rights\u2019, m\u00fcziklerin radyo, televizyon ve benzeri kanallarda yay\u0131nlanmas\u0131 (umuma iletim) veya bar, otel gibi halka a\u00e7\u0131k yerlerde \u00e7al\u0131nmas\u0131 yoluyla elde edilen gelirleri;<\/li>
- \u2018Synchronization\u2019 ise m\u00fcziklerin reklam, televizyon program\u0131, film ve benzeri ticari i\u015flerde kullan\u0131lmas\u0131 yoluyla elde edilen gelirleri kaps\u0131yor.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
\u015eimdi IFPI\u2019nin (2020 y\u0131l\u0131n\u0131n verilerini kapsayan) 2021 Global M\u00fczik Raporu\u2019nda a\u00e7\u0131klad\u0131\u011f\u0131 gelirlerin da\u011f\u0131l\u0131m\u0131na bakal\u0131m:<\/p>\n\n\n\n
- Physical (CD ve plak) %19.5<\/li>
- Downloads (yasal indirmeler) %6<\/li>
- Streaming %62<\/li>
- Performance rights (umuma iletim + halka a\u00e7\u0131k mekanlarda \u00e7al\u0131nma) %10.5<\/li>
- Synchronization (film, TV, reklam senkronizasyon) %2<\/li><\/ul>\n\n\n\n
10 y\u0131l \u00f6nce hemen hemen yok say\u0131labilecek olan streaming gelirlerinin art\u0131k d\u00fcnyadaki kay\u0131tl\u0131 m\u00fczik gelirlerinin %62’sini olu\u015fturuyor. Bu, \u00e7ok k\u0131sa bir s\u00fcrede m\u00fcthi\u015f bir art\u0131\u015f!<\/p>\n\n\n\n
<\/div>\n\n\n\nGe\u00e7mi\u015f Y\u0131llarla Kar\u015f\u0131la\u015ft\u0131rma<\/h3>\n\n\n\n
2014-2020 y\u0131llar\u0131 aras\u0131ndaki gelir da\u011f\u0131l\u0131m y\u00fczdelerini a\u015fa\u011f\u0131daki tabloda bulabilirsiniz (t\u0131klayarak b\u00fcy\u00fctebilirsiniz).<\/p>\n\n\n\n![\"\"](\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_09_revenue_dist_2014-2020-1024x455.jpg\")
<\/a><\/figure>\n\n\n\nDaha \u00f6nce de belirtti\u011fim gibi 2014 \u00f6nemli bir y\u0131ld\u0131 \u00e7\u00fcnk\u00fc ilk defa o sene dijital gelirlerin (download + streaming) toplam\u0131 ile fiziksel gelirlerin (CD + plak) toplam\u0131 e\u015fitlenmi\u015fti. Daha sonra fiziksel ve download gelirleri b\u00fcy\u00fck bir h\u0131zla d\u00fc\u015f\u00fc\u015fe ge\u00e7mi\u015f, streaming gelirleri ise (\u00f6zellikle 2015 ve sonras\u0131nda) y\u00fcksek bir ivme ile \u00e7\u0131k\u0131\u015fa ba\u015flam\u0131\u015ft\u0131.<\/p>\n\n\n\n
Son \u00fc\u00e7 y\u0131l\u0131n, yani 2018, 2019 ve 2020’nin verilerine bakt\u0131\u011f\u0131m\u0131zda fiziksel gelirlerin d\u00fc\u015fmekte oldu\u011funu g\u00f6r\u00fcyoruz. Ancak bu, daha \u00f6nceki y\u0131llarda oldu\u011fu kadar sert bir d\u00fc\u015f\u00fc\u015f olmam\u0131\u015f. Her ne kadar pazar pay\u0131 s\u00fcrekli azalsa da, CD ve plak gibi fiziksel formatlar hala gelir getirmeye devam ediyor. Bunda d\u00fcnyan\u0131n en b\u00fcy\u00fck m\u00fczik pazarlar\u0131ndan bir olan Japonya’n\u0131n etkisi b\u00fcy\u00fck. Japon m\u00fczikseverler \u00f6zellikle CD’den vazge\u00e7mek istemiyorlar.<\/p>\n\n\n\n
Yasal indirmelerin global gelirler toplam\u0131 i\u00e7inde pay\u0131 %6’ya gerilemi\u015f. A\u00e7\u0131k\u00e7as\u0131 ben daha sert bir d\u00fc\u015f\u00fc\u015f bekliyordum. Dijital ses dosyalar\u0131 ile m\u00fczik sat\u0131\u015f\u0131 yapmak, di\u011fer bir deyi\u015fle m\u00fcziklerin indirilmesi yoluyla yasal bir \u015fekilde para kazanmak, 2003 y\u0131l\u0131nda Apple iTunes Store ile ba\u015flam\u0131\u015ft\u0131. Bu i\u015f modeli o d\u00f6nem i\u00e7in bence olduk\u00e7a ba\u015far\u0131l\u0131 bir modeldi ama olduk\u00e7a k\u0131sa s\u00fcrd\u00fc. Her ne kadar Apple ve Amazon gibi \u015firketler dijital dosya sat\u0131\u015f\u0131 yapmaya devam etse de downloads modeli art\u0131k yava\u015f yava\u015f \u00f6mr\u00fcn\u00fc tamaml\u0131yor.<\/p>\n\n\n\n
Streaming gelirleri h\u0131zl\u0131 bir \u015fekilde t\u0131rman\u0131\u015fa devam ediyor! Streaming, 2020 verilerinde %62’lik bir pay\u0131 elinde tutuyor. 10 sene \u00f6nce bu hayal gibi bir \u015feydi! 2014 y\u0131l\u0131nda dibe vuran m\u00fczik end\u00fcstrisinin tekrar su y\u00fcz\u00fcne \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan \u015feyin streaming oldu\u011funu s\u00f6ylesek abartm\u0131\u015f olmay\u0131z. <\/p>\n\n\n\n
Streaming gelirlerinin geldi\u011fi noktaya dikkat \u00e7ekmek i\u00e7in bir \u00f6rnek vereyim: 22 Nisan 2021’de Billboard dergisinde yay\u0131nlanan bir yaz\u0131ya g\u00f6re<\/a>, sadece Universal Music’in 2021’nin ilk \u00e7eyre\u011finde streaming \u00fczerinden elde etti\u011fi gelir 2.2 milyar dolar. Bu da g\u00fcnl\u00fck<\/em> yakla\u015f\u0131k 24 milyon dolar civar\u0131nda bir miktara denk geliyor!<\/p>\n\n\n\nY\u0131llardan beri hemen hemen ayn\u0131 y\u00fczdeye sahip olan performance rights gelirlerinin 2020 y\u0131l\u0131 i\u00e7inde d\u00fc\u015fm\u00fc\u015f oldu\u011funu g\u00f6r\u00fcyoruz. Bunun sebebi b\u00fcy\u00fck ihtimalle COVID sebebi ile baz\u0131 mekanlar\u0131n kapal\u0131 kalm\u0131\u015f olmas\u0131.<\/p>\n\n\n\n
Tablonun son s\u0131ras\u0131nda yer alan synchronization gelirleri her y\u0131l oldu\u011fu gibi bu sene de t\u00fcm gelirlerin %2’sini olu\u015fturuyor.<\/p>\n\n\n\n
<\/div>\n\n\n\nStreaming Gelirleri \u0130\u00e7indeki Da\u011f\u0131l\u0131m<\/h3>\n\n\n\n
Toplam gelirler i\u00e7inde %62’lik paya sahip olan streaming gelirlerini iki farkl\u0131 gruba ay\u0131rmak m\u00fcmk\u00fcn: Birincisi, Spotify ve Apple Music gibi platformlara abone olanlar\u0131n ayl\u0131k olarak \u00f6dedi\u011fi \u00fccretler; ikincisi de \u00fcye olmadan (di\u011fer bir deyi\u015fle bedava) m\u00fczik dinleyenlere dinletilen reklamlardan elde edilen gelirler. <\/p>\n\n\n\n
Global toplam gelirler i\u00e7inde birinci grup %46, ikinci grup da %16’l\u0131k dilimi olu\u015fturuyor (toplamda %62).<\/p>\n\n\n\n
<\/div>\n\n\n\nEn B\u00fcy\u00fck Pazarlar<\/h3>\n\n\n\n
2020 y\u0131l\u0131 gelirlerinin \u00fclkelere g\u00f6re da\u011f\u0131l\u0131m\u0131 a\u015fa\u011f\u0131daki gibi. Parantez i\u00e7indeki say\u0131lar \u00fclkelerin s\u0131ras\u0131yla 2017, 2018 ve 2019 y\u0131llar\u0131ndaki liste konumlar\u0131n\u0131 g\u00f6steriyor. <\/p>\n\n\n\n
- Amerika Birle\u015fik Devletleri (1\/1\/1)<\/li>
- Japonya (2\/2\/2)<\/li>
- \u0130ngiltere (4\/3\/3)<\/li>
- Almanya (3\/4\/4)<\/li>
- Fransa (5\/5\/5)<\/li>
- G\u00fcney Kore (6\/6\/6)<\/li>
- \u00c7in (10\/7\/7)<\/li>
- Kanada (7\/9\/8)<\/li>
- Avustralya (8\/8\/9)<\/li>
- Hollanda (-\/-\/-)<\/li><\/ol>\n\n\n\n
Listenin ilk be\u015f s\u0131ras\u0131 y\u0131llardan beri de\u011fi\u015fmiyor. Bu y\u0131l G\u00fcney Kore’nin ilk be\u015f i\u00e7inde yer alaca\u011f\u0131n\u0131 tahmin ediyordum ama tahminim tutmad\u0131! 10. s\u0131rada Hollanda var, bu sene ilk defa bu listede yer ald\u0131. Bundan \u00f6nce 2017, 2018 ve 2019 y\u0131llar\u0131nda 10. s\u0131rada Brezilya vard\u0131.<\/p>\n\n\n\n
<\/div>\n\n\n\nGlobal Verilere G\u00f6re En Ba\u015far\u0131l\u0131 Sanat\u00e7\u0131lar<\/h3>\n\n\n\n
IFPI Global Recording Artists listesine g\u00f6re 2020’nin en ba\u015far\u0131l\u0131 sanat\u00e7\u0131s\u0131 BTS. G\u00fcney Kore h\u00fck\u00fcmetinin ‘soft power’ i\u00e7in ay\u0131rd\u0131\u011f\u0131 b\u00fct\u00e7e ve \u00e7abalar i\u015fe yaram\u0131\u015f. Listenin geri kalan\u0131n\u0131 a\u015fa\u011f\u0131da bulabilirsiniz.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_09_ifpi-2021-global-artist-720x1024.jpg\")
<\/figure>\n\n\n\nBu liste haz\u0131rlan\u0131rken sanat\u00e7\u0131lar\u0131n t\u00fcm d\u00fcnyada, t\u00fcm formatlarda (streaming, download ve fiziksel) elde etti\u011fi single ve alb\u00fcm gelirleri dikkate al\u0131n\u0131yor.<\/p>\n\n\n\n
Ge\u00e7ti\u011fimiz y\u0131llardaki IFPI raporlar\u0131na g\u00f6re en ba\u015far\u0131l\u0131 sanat\u00e7\u0131lar a\u015fa\u011f\u0131daki gibiydi:<\/p>\n\n\n\n
- 2019 – Taylor Swift<\/li>
- 2018 – Drake<\/li>
- 2017 – Ed Sheeran<\/li>
- 2016 – Drake<\/li>
- 2015 – Adele<\/li>
- 2014 – Taylor Swift<\/li>
- 2013 – One Direction<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
2021<\/h3>\n\n\n\n
2020 y\u0131l\u0131nda kay\u0131tl\u0131 m\u00fczik end\u00fcstrisinde global olarak durum bu \u015fekildeydi. Bakal\u0131m \u00f6n\u00fcm\u00fczdeki y\u0131l d\u00f6n\u00fcp bakt\u0131\u011f\u0131m\u0131zda 2021 i\u00e7in neler s\u00f6yleyece\u011fiz? <\/p>\n\n\n\n
<\/div>\n\n\n\nOnuncu b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z<\/a><\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nKaynak: IFPI 2015, 2016, 2017, 2018, 2019, 2020, 2021 Global Music Report.<\/p>\n\n\n\n
Teknik terimler i\u00e7in m\u00fczik teknolojisi, m\u00fczik prod\u00fcksiyonu ve ses kay\u0131t terimleri s\u00f6zl\u00fc\u011f\u00fcne<\/a> g\u00f6z atabilirsiniz.<\/p>\n\n\n\nBenzer payla\u015f\u0131mlar i\u00e7in beni Facebook<\/a>, Instagram<\/a> ve Twitter<\/a>‘da takip edebilir, haberler i\u00e7in mesaj listeme \u00fcye olabilirsiniz<\/a>. Te\u015fekk\u00fcrler.<\/p>\n\n\n\nBa\u015fl\u0131k foto\u011fraf\u0131: Lena Kudryavtseva<\/a> | Unsplash<\/a><\/p>\n\n\n\n\u00a9 2021 Ufuk \u00d6nen. Her hakk\u0131 sakl\u0131d\u0131r. \u0130zinsiz kullan\u0131lamaz.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin dokuzuncu b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2021 Nisan ay\u0131 i\u00e7inde…<\/p>\n","protected":false},"author":2,"featured_media":6564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17],"tags":[],"jetpack_featured_media_url":"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_09_header.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p3rjsG-1HE","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7308,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-10.html","url_meta":{"origin":6550,"position":0},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (10. B\u00f6l\u00fcm)","date":"April 11, 2022","format":false,"excerpt":"\u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin onuncu b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2022 Nisan ay\u0131 i\u00e7inde yay\u0131nlanan IFPI Global Music Report 2022: State of the Industry ba\u015fl\u0131kl\u0131 global m\u00fczik raporundaki 2021 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m. Yaz\u0131 dizisinin \u00f6nceki b\u00f6l\u00fcmlerini okumak i\u00e7in t\u0131klay\u0131n\u0131z:\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_10_header.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5834,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-8.html","url_meta":{"origin":6550,"position":1},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (8. B\u00f6l\u00fcm)","date":"June 1, 2020","format":false,"excerpt":"\u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin sekizinci b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2020 May\u0131s ay\u0131 i\u00e7inde yay\u0131nlanan IFPI Global Music Report 2020: The Industry in 2019 ba\u015fl\u0131kl\u0131 global m\u00fczik raporundaki 2019 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m. Yaz\u0131 dizisinin \u00f6nceki b\u00f6l\u00fcmlerini okumak i\u00e7in t\u0131klay\u0131n\u0131z:\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_header_rfs.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3905,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-6.html","url_meta":{"origin":6550,"position":2},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (6. B\u00f6l\u00fcm)","date":"May 21, 2018","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z Be\u015finci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\"\u00a0adl\u0131 yaz\u0131 dizimin bu b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) 2018 Global M\u00fczik Raporu\u2019ndaki 2017 y\u0131l\u0131 verilerini inceleyip, 2014, 2015 ve 2016 y\u0131llar\u0131n\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m.\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_6.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3120,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-5.html","url_meta":{"origin":6550,"position":3},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (5. B\u00f6l\u00fcm)","date":"July 10, 2017","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\" adl\u0131 yaz\u0131 dizimin 20 May\u0131s 2016 tarihinde yay\u0131mlad\u0131\u011f\u0131m d\u00f6rd\u00fcnc\u00fc b\u00f6l\u00fcm\u00fcnde, streaming gelirlerinin 2013 y\u0131l\u0131ndan itibaren t\u00fcm d\u00fcnyada artmaya ba\u015flad\u0131\u011f\u0131ndan bahsetmi\u015ftim. Bu b\u00f6l\u00fcmde IFPI (International Federation of the Phonographic Industry) 2017 Global\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_5_Alt_w.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5000,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-7.html","url_meta":{"origin":6550,"position":4},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (7. B\u00f6l\u00fcm)","date":"September 2, 2019","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z Be\u015finci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z -\u00a0Alt\u0131nc\u0131 b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\"\u00a0adl\u0131 yaz\u0131 dizimin yedinci b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) 2019 Global M\u00fczik Raporu\u2019ndaki 2018 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_7_720.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2536,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-4.html","url_meta":{"origin":6550,"position":5},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (4. B\u00f6l\u00fcm)","date":"May 20, 2016","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00a0 M\u00fczik 3.0: Arac\u0131n\u0131n Ortadan Kalkmas\u0131 M\u00fczik 1.0 modelinde sanat\u00e7\u0131 sadece plak \u015firketi ile ba\u011flant\u0131l\u0131yd\u0131, dinleyici ile (imza g\u00fcnleri ve benzeri etkinlikleri saymazsak) do\u011frudan ileti\u015fimi yoktu. Plak \u015firketi satmak istedikleri \u00fcr\u00fcnlerin (alb\u00fcm ve single'lar\u0131n) tan\u0131t\u0131m\u0131n\u0131 radyo, televizyon\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_4_alt_3.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/6550"}],"collection":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/comments?post=6550"}],"version-history":[{"count":13,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/6550\/revisions"}],"predecessor-version":[{"id":7545,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/6550\/revisions\/7545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/media\/6564"}],"wp:attachment":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/media?parent=6550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/categories?post=6550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/tags?post=6550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\nBu yaz\u0131 dizisinin \u00f6nceki b\u00f6l\u00fcmlerinde belirtmi\u015ftim ama bir defa daha yazay\u0131m: IFPI’nin her sene yay\u0131nlad\u0131\u011f\u0131 bu rapor t\u00fcm d\u00fcnyadan gelen bilgiler do\u011frultusunda haz\u0131rlan\u0131yor. Bu sebepten dolay\u0131 ad\u0131 “Global M\u00fczik Raporu” olarak ge\u00e7iyor. IFPI (International Federation of the Phonographic Industry), ad\u0131ndan da anla\u015f\u0131labilece\u011fi gibi, uluslararas\u0131 bir birlik. Di\u011fer yandan RIAA (Recording Industry Association of America) ve BPI (British Phonographic Industry) gibi birlikler ise \u00fclke bazl\u0131 olarak faaliyet g\u00f6steriyorlar.<\/p>\n\n\n\n
Global Gelirler<\/h3>\n\n\n\n
2021 raporundaki verilere g\u00f6z atmadan \u00f6nce \u00e7ok k\u0131sa bir \u00f6zet ge\u00e7mek istiyorum. Kay\u0131tl\u0131 m\u00fczikten elde edilen gelirler 1999 y\u0131l\u0131nda d\u00fc\u015f\u00fc\u015fe ge\u00e7mi\u015fti. Onbe\u015f y\u0131l s\u00fcren bu d\u00fc\u015f\u00fc\u015f\u00fcn sonunda, 2014 y\u0131l\u0131nda, end\u00fcstri adeta dibe vurmu\u015ftu. 1999 y\u0131l\u0131nda 25.2 milyar dolar olan global gelirler toplam\u0131, 2014 y\u0131l\u0131nda 14.2 milyar dolara kadar gerilemi\u015fti.<\/p>\n\n\n\n
2014 iki sebepten \u00f6t\u00fcr\u00fc \u00f6nemli bir y\u0131ld\u0131. Birincisi, tarihte ilk defa dijital ve fiziksel gelirler e\u015fit olmu\u015ftu. Burada dijital, yasal indirme ve streaming gelirlerini; fiziksel ise plak ve CD sat\u0131\u015flar\u0131ndan elde edilen gelirleri kaps\u0131yor. \u0130kincisi de dibe giden kay\u0131tl\u0131 m\u00fczik end\u00fcstrisi ilk defa fren yap\u0131p d\u00fc\u015fmeyi durdurmay\u0131 ba\u015farabilmi\u015fti.<\/p>\n\n\n\n
2015 y\u0131l\u0131nda k\u00fc\u00e7\u00fck bir k\u0131p\u0131rdanma olmu\u015f, sonras\u0131nda art\u0131\u015f devam etmi\u015f ve 2018 y\u0131l\u0131nda global gelirler toplamlar\u0131 18.7 milyar dolara kadar \u00e7\u0131km\u0131\u015ft\u0131.<\/p>\n\n\n\n
IFPI, 2020 raporunda, 2019 global kay\u0131tl\u0131 m\u00fczik gelirler toplam\u0131n\u0131n 20.2 milyar dolar oldu\u011funu a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n\n\n\n
IFPI, Nisan 2021’de yay\u0131nlad\u0131\u011f\u0131 raporda 2020 global kay\u0131tl\u0131 m\u00fczik gelirlerinin 21.6 milyar dolar oldu\u011funu a\u00e7\u0131klad\u0131. <\/p>\n\n\n\n
Bu say\u0131 2020 y\u0131l\u0131 gelirlerinde 2019’a g\u00f6re %7 civar\u0131nda bir art\u0131\u015f oldu\u011funu g\u00f6steriyor. Gelirler 1999 y\u0131l\u0131na g\u00f6re hala daha d\u00fc\u015f\u00fck olsa da 2015 y\u0131l\u0131ndan bu yana art\u0131\u015f\u0131n s\u00fcr\u00fcyor olmas\u0131 bence iyi bir g\u00f6sterge.<\/p>\n\n\n\n
A\u015fa\u011f\u0131da IFPI\u2019nin 2021 raporundan ald\u0131\u011f\u0131m 2001-2020 y\u0131llar\u0131 aras\u0131ndaki global gelirleri g\u00f6steren grafi\u011fi bulabilirsiniz (\u00fczerine t\u0131klayarak b\u00fcy\u00fctebilirsiniz). <\/p>\n\n\n\n Global gelirler ile ilgili olarak dikkatimi \u00e7eken bir \u015fey oldu. Bir y\u0131la ait global gelirler toplam\u0131, farkl\u0131 y\u0131llar\u0131n raporlar\u0131nda farkl\u0131 de\u011ferler olarak kar\u015f\u0131m\u0131za \u00e7\u0131kabiliyor. \u00d6rnek olarak, 2017 y\u0131l\u0131 gelirleri 2018 raporunda 17.3 milyar dolar, 2019 raporunda 17.4 milyar dolar, 2020 ve 2021 raporlar\u0131nda ise 17 milyar dolar olarak g\u00f6r\u00fcn\u00fcyor. Bunun sebebi, anlad\u0131\u011f\u0131m kadar\u0131yla, IFPI’nin yeni raporlar\u0131 haz\u0131rlarken bir yandan da ge\u00e7mi\u015f y\u0131llar\u0131n verileri \u00fczerinde k\u00fc\u00e7\u00fck d\u00fczeltmeler yap\u0131yor olmas\u0131.<\/p>\n\n\n\n Global gelirleri olu\u015fturan kalemler be\u015f kategoride toplan\u0131yor: ‘Physical’, ‘downloads’, ‘streaming’, ‘performance rights’ ve ‘synchronization’:<\/p>\n\n\n\n \u015eimdi IFPI\u2019nin (2020 y\u0131l\u0131n\u0131n verilerini kapsayan) 2021 Global M\u00fczik Raporu\u2019nda a\u00e7\u0131klad\u0131\u011f\u0131 gelirlerin da\u011f\u0131l\u0131m\u0131na bakal\u0131m:<\/p>\n\n\n\n 10 y\u0131l \u00f6nce hemen hemen yok say\u0131labilecek olan streaming gelirlerinin art\u0131k d\u00fcnyadaki kay\u0131tl\u0131 m\u00fczik gelirlerinin %62’sini olu\u015fturuyor. Bu, \u00e7ok k\u0131sa bir s\u00fcrede m\u00fcthi\u015f bir art\u0131\u015f!<\/p>\n\n\n\n 2014-2020 y\u0131llar\u0131 aras\u0131ndaki gelir da\u011f\u0131l\u0131m y\u00fczdelerini a\u015fa\u011f\u0131daki tabloda bulabilirsiniz (t\u0131klayarak b\u00fcy\u00fctebilirsiniz).<\/p>\n\n\n\n Daha \u00f6nce de belirtti\u011fim gibi 2014 \u00f6nemli bir y\u0131ld\u0131 \u00e7\u00fcnk\u00fc ilk defa o sene dijital gelirlerin (download + streaming) toplam\u0131 ile fiziksel gelirlerin (CD + plak) toplam\u0131 e\u015fitlenmi\u015fti. Daha sonra fiziksel ve download gelirleri b\u00fcy\u00fck bir h\u0131zla d\u00fc\u015f\u00fc\u015fe ge\u00e7mi\u015f, streaming gelirleri ise (\u00f6zellikle 2015 ve sonras\u0131nda) y\u00fcksek bir ivme ile \u00e7\u0131k\u0131\u015fa ba\u015flam\u0131\u015ft\u0131.<\/p>\n\n\n\n Son \u00fc\u00e7 y\u0131l\u0131n, yani 2018, 2019 ve 2020’nin verilerine bakt\u0131\u011f\u0131m\u0131zda fiziksel gelirlerin d\u00fc\u015fmekte oldu\u011funu g\u00f6r\u00fcyoruz. Ancak bu, daha \u00f6nceki y\u0131llarda oldu\u011fu kadar sert bir d\u00fc\u015f\u00fc\u015f olmam\u0131\u015f. Her ne kadar pazar pay\u0131 s\u00fcrekli azalsa da, CD ve plak gibi fiziksel formatlar hala gelir getirmeye devam ediyor. Bunda d\u00fcnyan\u0131n en b\u00fcy\u00fck m\u00fczik pazarlar\u0131ndan bir olan Japonya’n\u0131n etkisi b\u00fcy\u00fck. Japon m\u00fczikseverler \u00f6zellikle CD’den vazge\u00e7mek istemiyorlar.<\/p>\n\n\n\n Yasal indirmelerin global gelirler toplam\u0131 i\u00e7inde pay\u0131 %6’ya gerilemi\u015f. A\u00e7\u0131k\u00e7as\u0131 ben daha sert bir d\u00fc\u015f\u00fc\u015f bekliyordum. Dijital ses dosyalar\u0131 ile m\u00fczik sat\u0131\u015f\u0131 yapmak, di\u011fer bir deyi\u015fle m\u00fcziklerin indirilmesi yoluyla yasal bir \u015fekilde para kazanmak, 2003 y\u0131l\u0131nda Apple iTunes Store ile ba\u015flam\u0131\u015ft\u0131. Bu i\u015f modeli o d\u00f6nem i\u00e7in bence olduk\u00e7a ba\u015far\u0131l\u0131 bir modeldi ama olduk\u00e7a k\u0131sa s\u00fcrd\u00fc. Her ne kadar Apple ve Amazon gibi \u015firketler dijital dosya sat\u0131\u015f\u0131 yapmaya devam etse de downloads modeli art\u0131k yava\u015f yava\u015f \u00f6mr\u00fcn\u00fc tamaml\u0131yor.<\/p>\n\n\n\n Streaming gelirleri h\u0131zl\u0131 bir \u015fekilde t\u0131rman\u0131\u015fa devam ediyor! Streaming, 2020 verilerinde %62’lik bir pay\u0131 elinde tutuyor. 10 sene \u00f6nce bu hayal gibi bir \u015feydi! 2014 y\u0131l\u0131nda dibe vuran m\u00fczik end\u00fcstrisinin tekrar su y\u00fcz\u00fcne \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan \u015feyin streaming oldu\u011funu s\u00f6ylesek abartm\u0131\u015f olmay\u0131z. <\/p>\n\n\n\n Streaming gelirlerinin geldi\u011fi noktaya dikkat \u00e7ekmek i\u00e7in bir \u00f6rnek vereyim: 22 Nisan 2021’de Billboard dergisinde yay\u0131nlanan bir yaz\u0131ya g\u00f6re<\/a>, sadece Universal Music’in 2021’nin ilk \u00e7eyre\u011finde streaming \u00fczerinden elde etti\u011fi gelir 2.2 milyar dolar. Bu da g\u00fcnl\u00fck<\/em> yakla\u015f\u0131k 24 milyon dolar civar\u0131nda bir miktara denk geliyor!<\/p>\n\n\n\n Y\u0131llardan beri hemen hemen ayn\u0131 y\u00fczdeye sahip olan performance rights gelirlerinin 2020 y\u0131l\u0131 i\u00e7inde d\u00fc\u015fm\u00fc\u015f oldu\u011funu g\u00f6r\u00fcyoruz. Bunun sebebi b\u00fcy\u00fck ihtimalle COVID sebebi ile baz\u0131 mekanlar\u0131n kapal\u0131 kalm\u0131\u015f olmas\u0131.<\/p>\n\n\n\n Tablonun son s\u0131ras\u0131nda yer alan synchronization gelirleri her y\u0131l oldu\u011fu gibi bu sene de t\u00fcm gelirlerin %2’sini olu\u015fturuyor.<\/p>\n\n\n\n Toplam gelirler i\u00e7inde %62’lik paya sahip olan streaming gelirlerini iki farkl\u0131 gruba ay\u0131rmak m\u00fcmk\u00fcn: Birincisi, Spotify ve Apple Music gibi platformlara abone olanlar\u0131n ayl\u0131k olarak \u00f6dedi\u011fi \u00fccretler; ikincisi de \u00fcye olmadan (di\u011fer bir deyi\u015fle bedava) m\u00fczik dinleyenlere dinletilen reklamlardan elde edilen gelirler. <\/p>\n\n\n\n Global toplam gelirler i\u00e7inde birinci grup %46, ikinci grup da %16’l\u0131k dilimi olu\u015fturuyor (toplamda %62).<\/p>\n\n\n\n 2020 y\u0131l\u0131 gelirlerinin \u00fclkelere g\u00f6re da\u011f\u0131l\u0131m\u0131 a\u015fa\u011f\u0131daki gibi. Parantez i\u00e7indeki say\u0131lar \u00fclkelerin s\u0131ras\u0131yla 2017, 2018 ve 2019 y\u0131llar\u0131ndaki liste konumlar\u0131n\u0131 g\u00f6steriyor. <\/p>\n\n\n\n Listenin ilk be\u015f s\u0131ras\u0131 y\u0131llardan beri de\u011fi\u015fmiyor. Bu y\u0131l G\u00fcney Kore’nin ilk be\u015f i\u00e7inde yer alaca\u011f\u0131n\u0131 tahmin ediyordum ama tahminim tutmad\u0131! 10. s\u0131rada Hollanda var, bu sene ilk defa bu listede yer ald\u0131. Bundan \u00f6nce 2017, 2018 ve 2019 y\u0131llar\u0131nda 10. s\u0131rada Brezilya vard\u0131.<\/p>\n\n\n\n IFPI Global Recording Artists listesine g\u00f6re 2020’nin en ba\u015far\u0131l\u0131 sanat\u00e7\u0131s\u0131 BTS. G\u00fcney Kore h\u00fck\u00fcmetinin ‘soft power’ i\u00e7in ay\u0131rd\u0131\u011f\u0131 b\u00fct\u00e7e ve \u00e7abalar i\u015fe yaram\u0131\u015f. Listenin geri kalan\u0131n\u0131 a\u015fa\u011f\u0131da bulabilirsiniz.<\/p>\n\n\n\n Bu liste haz\u0131rlan\u0131rken sanat\u00e7\u0131lar\u0131n t\u00fcm d\u00fcnyada, t\u00fcm formatlarda (streaming, download ve fiziksel) elde etti\u011fi single ve alb\u00fcm gelirleri dikkate al\u0131n\u0131yor.<\/p>\n\n\n\n Ge\u00e7ti\u011fimiz y\u0131llardaki IFPI raporlar\u0131na g\u00f6re en ba\u015far\u0131l\u0131 sanat\u00e7\u0131lar a\u015fa\u011f\u0131daki gibiydi:<\/p>\n\n\n\n 2020 y\u0131l\u0131nda kay\u0131tl\u0131 m\u00fczik end\u00fcstrisinde global olarak durum bu \u015fekildeydi. Bakal\u0131m \u00f6n\u00fcm\u00fczdeki y\u0131l d\u00f6n\u00fcp bakt\u0131\u011f\u0131m\u0131zda 2021 i\u00e7in neler s\u00f6yleyece\u011fiz? <\/p>\n\n\n\n Onuncu b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z<\/a><\/strong><\/p>\n\n\n\n Kaynak: IFPI 2015, 2016, 2017, 2018, 2019, 2020, 2021 Global Music Report.<\/p>\n\n\n\n Teknik terimler i\u00e7in m\u00fczik teknolojisi, m\u00fczik prod\u00fcksiyonu ve ses kay\u0131t terimleri s\u00f6zl\u00fc\u011f\u00fcne<\/a> g\u00f6z atabilirsiniz.<\/p>\n\n\n\n Benzer payla\u015f\u0131mlar i\u00e7in beni Facebook<\/a>, Instagram<\/a> ve Twitter<\/a>‘da takip edebilir, haberler i\u00e7in mesaj listeme \u00fcye olabilirsiniz<\/a>. Te\u015fekk\u00fcrler.<\/p>\n\n\n\n Ba\u015fl\u0131k foto\u011fraf\u0131: Lena Kudryavtseva<\/a> | Unsplash<\/a><\/p>\n\n\n\n \u00a9 2021 Ufuk \u00d6nen. Her hakk\u0131 sakl\u0131d\u0131r. \u0130zinsiz kullan\u0131lamaz.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin dokuzuncu b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2021 Nisan ay\u0131 i\u00e7inde…<\/p>\n","protected":false},"author":2,"featured_media":6564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17],"tags":[],"jetpack_featured_media_url":"https:\/\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_09_header.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p3rjsG-1HE","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7308,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-10.html","url_meta":{"origin":6550,"position":0},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (10. B\u00f6l\u00fcm)","date":"April 11, 2022","format":false,"excerpt":"\u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin onuncu b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2022 Nisan ay\u0131 i\u00e7inde yay\u0131nlanan IFPI Global Music Report 2022: State of the Industry ba\u015fl\u0131kl\u0131 global m\u00fczik raporundaki 2021 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m. Yaz\u0131 dizisinin \u00f6nceki b\u00f6l\u00fcmlerini okumak i\u00e7in t\u0131klay\u0131n\u0131z:\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_10_header.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5834,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-8.html","url_meta":{"origin":6550,"position":1},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (8. B\u00f6l\u00fcm)","date":"June 1, 2020","format":false,"excerpt":"\u201cM\u00fczik End\u00fcstrisine Bak\u0131\u015f\u201d adl\u0131 yaz\u0131 dizimin sekizinci b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) taraf\u0131ndan 2020 May\u0131s ay\u0131 i\u00e7inde yay\u0131nlanan IFPI Global Music Report 2020: The Industry in 2019 ba\u015fl\u0131kl\u0131 global m\u00fczik raporundaki 2019 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m. Yaz\u0131 dizisinin \u00f6nceki b\u00f6l\u00fcmlerini okumak i\u00e7in t\u0131klay\u0131n\u0131z:\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/muzik_endustrisi_08_header_rfs.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3905,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-6.html","url_meta":{"origin":6550,"position":2},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (6. B\u00f6l\u00fcm)","date":"May 21, 2018","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z Be\u015finci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\"\u00a0adl\u0131 yaz\u0131 dizimin bu b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) 2018 Global M\u00fczik Raporu\u2019ndaki 2017 y\u0131l\u0131 verilerini inceleyip, 2014, 2015 ve 2016 y\u0131llar\u0131n\u0131n verileri ile kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m.\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_6.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3120,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-5.html","url_meta":{"origin":6550,"position":3},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (5. B\u00f6l\u00fcm)","date":"July 10, 2017","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\" adl\u0131 yaz\u0131 dizimin 20 May\u0131s 2016 tarihinde yay\u0131mlad\u0131\u011f\u0131m d\u00f6rd\u00fcnc\u00fc b\u00f6l\u00fcm\u00fcnde, streaming gelirlerinin 2013 y\u0131l\u0131ndan itibaren t\u00fcm d\u00fcnyada artmaya ba\u015flad\u0131\u011f\u0131ndan bahsetmi\u015ftim. Bu b\u00f6l\u00fcmde IFPI (International Federation of the Phonographic Industry) 2017 Global\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_5_Alt_w.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5000,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-7.html","url_meta":{"origin":6550,"position":4},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (7. B\u00f6l\u00fcm)","date":"September 2, 2019","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- D\u00f6rd\u00fcnc\u00fc\u00a0b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z Be\u015finci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z -\u00a0Alt\u0131nc\u0131 b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \"M\u00fczik End\u00fcstrisine Bak\u0131\u015f\"\u00a0adl\u0131 yaz\u0131 dizimin yedinci b\u00f6l\u00fcm\u00fcnde IFPI (International Federation of the Phonographic Industry) 2019 Global M\u00fczik Raporu\u2019ndaki 2018 y\u0131l\u0131 verilerini inceleyip, ge\u00e7mi\u015f y\u0131llar\u0131n verileri ile\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_7_720.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2536,"url":"https:\/\/www.ufukonen.com\/tr\/muzik-endustrisine-bakis-4.html","url_meta":{"origin":6550,"position":5},"title":"M\u00fczik End\u00fcstrisine Bak\u0131\u015f (4. B\u00f6l\u00fcm)","date":"May 20, 2016","format":false,"excerpt":"Birinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z - \u0130kinci b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z\u00a0- \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm i\u00e7in t\u0131klay\u0131n\u0131z \u00a0 M\u00fczik 3.0: Arac\u0131n\u0131n Ortadan Kalkmas\u0131 M\u00fczik 1.0 modelinde sanat\u00e7\u0131 sadece plak \u015firketi ile ba\u011flant\u0131l\u0131yd\u0131, dinleyici ile (imza g\u00fcnleri ve benzeri etkinlikleri saymazsak) do\u011frudan ileti\u015fimi yoktu. Plak \u015firketi satmak istedikleri \u00fcr\u00fcnlerin (alb\u00fcm ve single'lar\u0131n) tan\u0131t\u0131m\u0131n\u0131 radyo, televizyon\u2026","rel":"","context":"In "M\u00fczik End\u00fcstrisi"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ufukonen.com\/tr\/wp-content\/uploads\/Muzik_Endustrisine_Bakis_4_alt_3.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/6550"}],"collection":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/comments?post=6550"}],"version-history":[{"count":13,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/6550\/revisions"}],"predecessor-version":[{"id":7545,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/posts\/6550\/revisions\/7545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/media\/6564"}],"wp:attachment":[{"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/media?parent=6550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/categories?post=6550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufukonen.com\/tr\/wp-json\/wp\/v2\/tags?post=6550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/figure>\n\n\n\nGelirlerin Da\u011f\u0131l\u0131m\u0131<\/h3>\n\n\n\n
Ge\u00e7mi\u015f Y\u0131llarla Kar\u015f\u0131la\u015ft\u0131rma<\/h3>\n\n\n\n
<\/a><\/figure>\n\n\n\nStreaming Gelirleri \u0130\u00e7indeki Da\u011f\u0131l\u0131m<\/h3>\n\n\n\n
En B\u00fcy\u00fck Pazarlar<\/h3>\n\n\n\n
Global Verilere G\u00f6re En Ba\u015far\u0131l\u0131 Sanat\u00e7\u0131lar<\/h3>\n\n\n\n
<\/figure>\n\n\n\n2021<\/h3>\n\n\n\n